Monday, July 6, 2020

It's gambling

The UK House of Lords has made a ruling and now states that video game loot boxes are gambling.

BBC News reported on July 2nd that loot boxes and ”the same definition should apply to any other in-game item paid for with real money, such as FIFA player packs” fall under the Gambling Act and that it must be dealt with as such. The Government has said that the Gambling Act will be amended, but the House of Lords stated that the dealing with loot boxes mustn't wait.

Quote: "If a product looks like gambling and feels like gambling, it should be regulated as gambling." End quote.

Apparently the UK government wasn't fooled by euphemisms like ”surprise mechanics” any more than the average gamer was. What this means for gaming in general remains to be seen.

In the UK, the minimum age for any kind of gambling is 18, which would punch a huge hole in all games that market themselves as ”E for Everyone” if they contain any kinds of what will be legally considered gambling in the future. Some publishers have made halfhearted attempts to alleviate this already, mostly by mumbling about parental controls but with these new regulations unless games like FIFA changes up, they will likely find themselves rated “M for Mature”, a certification that is usually reserved for those games that feature full nudity or sexual acts. Many stores refuse to even stock M rated games for fear of the morale brigade.

Will this ruling mean the price of games is going to go up? Maybe, impossible to tell at the moment. Companies did try to raise prices a few years ago, but found too much backlash and lowered them again. I for one wouldn't be surprised at all if they do wring their hands and claim that it is all just too expensive. Here's a thought in that case: maybe they could learn to use their money a bit more efficiently instead? Maybe their CEO's don't need $30-50 million a year before bonuses? Perhaps they could use more modern and effective marketing strategies that cost considerably less than $150 million per game? I'm no economist but it strikes me that the big boys waste as much as they make.

My hope is that more countries would follow suit and if they do then maybe, just maybe some of these companies will be forced to go back to making good games instead of barely disguised casinos and Skinner boxes. Unfortunately, they will likely find some way to weasel their way around this instead. But, as always time will tell.

Many gamers were happy to hear the news of this ruling, but many are angry and some are scared. My question to anyone who thinks this ruling is unfair and stupid is this:

When has a game ever been improved by loot boxes?

Do they really make games more fun? More exciting? No, they don't, no matter how many times the companies yell about “a sense of achievement and pride” because you are able to use a credit card.

But as I said, time will tell. There will be more to talk about in the future, I'm sure. But for now, I shall be content to wish you all a great week, and I shall see you again next time! 

BBC article: https://www.bbc.com/news/technology-53253195

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