Monday, September 23, 2024

Perspective and Psychology.

 Hello and welcome back for some more eccentricity!


I recently discovered a fascinating person called Rory Sutherland. This is how Wikipedia describes him: 

"Rory Sutherland is a British advertising executive. He is the vice chairman of the Ogilvy & Mather group of companies. He writes a fortnightly column in The Spectator and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense".

I want to link some videos about how we are manipulated by marketing, but also how we perceive the world around us. Things like how the key to McDonalds success is in being consistently not awful, how the biggest competitor to Coca-Cola is Redbull, despite its awful taste. How painkillers are more effective if the pills are red, and much much more. If you have any interest in such things, you need to hear what Rory has to say.

That's that and all that. Join me again next time and until then, have a great week!

 

 

 

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